big data and cloud computing make an ideal pair, so to speak. In big data analytics, their combination makes use of ascendible and affordable resolution. cloud computing and big data each have their significance. IAAS may be a viable option, and by employing this Cloud service, big data services give users access to limitless storage and processing capacity. Typically, there are two methods to explain cloud computing. neither by the deployment model nor the services that the cloud is providing. The use of data mining techniques via cloud computing would allow the clients to retrieve crucial data from practically integrated information distribution centres, lowering the costs of infrastructure and capacity.
Vendors of PAAS integrate big data technologies into the services they provide. The most convenient service is SAAS, which offers all required infrastructure and settings. The interaction between big data and cloud computing, infrastructure as a service (IAAS), platform as a service (PAAS), and software as a service (SAAS), IAAS in the public cloud, PAAS in a private cloud, SAAS in hybrid cloud, and other topics are open to researchers from many geographical locations. Analytical data is essential for determining the effects of digital marketing and forecasting marketing trends.